Archive for the ‘Ziva Software’ Tag

Zook-The new Mobile Q & A Platform

This review is about a new mobile search engine(answer engine to be more precise) unlike the existing ones.

Imagine a situation where you are in some place and want to find out some eatout or a coffee shop or anything else around that place(considering you are new to that place). You or rather I would certainly not Google/Yahoo! it. Even though if it does it wouldn’t be optimised for viewing on the go on a Mobile phone.

So what follows will introduce you to a solution that handles this situation very well.

The product in focus here is Zook.

Zook is a product from Bangalore based company called Ziva Software.

Ziva has built a patent pending Technology to build the worlds first interactive “Mobile answer engine” that provides precise answers to users queries. The QA Engine is part of Ziva’s Manas Platform™.

As Zook quotes it:

Manas Platform™ is compatible with any language, any vertical/segment, and any number of heterogeneous information sets. In other words, the search and access paradigm remains the same across multiple verticals. For this reason, Ziva’s search paradigm is referred to as the Lateral Search™ technique.

So let me explain how Zook actually works with a use case.

I sent a Query “Coffee Day Jayanagar”(Oh! I love Coffee!) to Zook’s SMS service number 57575665.

Here is what I got as the reply.

Zook: 3 matches: For details reply with choice(1,2,Etc)/M for more results. (Pretty straight forward).
Me: 1
Zook: Cafe Coffee Day Cuisine: Coffee Bar,Address Brigade Homestead,Opp Maiya Nursing home and Garla Garnet, Ground Floor, 519/a, 9th Main, 4th Block, Jayanagar, Bangalore-32

So these were the answers from the answers from Zook itself. There is a also an active Zook Community that also drives the Zook Platform. The community is the part of Zook’s Peepal Network™

As Zook quotes it:

Ziva’s mobile-specific social networking platform (referred to as Peepal Network™) has been built groud-up to support mobile-based communities. Peepal Network™ utilizes user’s location as well as the time parameter to support transient and time-sensitive social networks that can be dynamically formed based on user’s current location as well as other interests. The flexible nature of the Peepal Network™ can be used to power a number of mobile-specific social networking applications — which includes reviews and ratings, tagging, music/video sharing, etc.

These are the answers that I got by the Zook Community (Which is a highly active and growing community) :

For your query “Coffee day Jayanagar”, <USER_NAME_X> says
1. Coffee Bar,Address Brigade Homestead,Opp Maiya Nursing home- +918064526490
2. #52,A-22,2nd Mn,32nd cross,,Jayanagar 7th block +918064528292

and one more answer.

Looking at this result I was amazed that so much information and to the point information can be got with So less, which I am sure no other service provider can gurrantee or claim.

Apart from this they also have a WAP based interface, the results for the above query as seen on WAP Broswer can be seen here.

So all in all I felt Zook is a good service that has an even better technology that is driving it.

Zook is currently available in Major cities around  India.

So I rate the product 5/5 for its innovation,usability and correctness.

Zook was also nominated for the Mobile Monday Global Peer award 2008 in at the mobile world congress,Barcelona.

Let me know your thoughts on this and do try out Zook.

Coming up: An interview with a core Member of the technology group at Ziva Software.

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